Topics

Efficiency and Accountability

Managing for value generation

Conferences and Workshops

How many times have we heard conferences or read articles that included the acronym ROI in their title but came short to mention it as part of their content? Unfortunately, most companies neglect or postpone any efforts to measure it in a credible way…until it is too late. Using a blend of history, humor, and real-world recent examples, Pablo will inspire audiences to think using new management models to achieve real economic accountability, as well as social and environmental impact. The speech will outline academic studies and global cases that support the need of a new mindset and how to activate it. It will define the guidelines to sketch the path towards purposeful accountable management models that can guarantee and credibly measure economic profitability while generating social equity and environmental sustainability. This talk will enlighten the audience to reflect and manage with a different perspective of what efficiency and accountability is. Being an expert in these issues, Pablo will deliver actionable concepts that will represent the biggest takeaway from this conference. He will show, through real cases examples, how to credible measure the real economic impact (ROI) of projects and campaigns, along with the key concepts that can enable this process swiftly and efficiently within any organization.

Marketing to Save the World

Managing for impact

Conferences and Workshops

As the world embraces technological innovation at an accelerating pace, the portion of humankind benefiting from it is very small. Blockchain, AI, IoT, are names we are getting more use to and begin to understand more in depth. But what is their real impact…? If we are becoming so powerful as a kind, why are we failing to distribute the benefits of that power equally while taking care of our planet? In order to improve the planet and have a whole society benefiting from technological innovation, we need resources, economic resources, money. The only sustainable sources of money are companies and the connection between the corporate world and the society is marketing. Marketing should become the leading spearhead that drives internal change at corporations generating awareness around the fact that making money is not enough. It should generate campaigns and projects that, while profitable to the business, should also have a real, measurable, positive impact on society and on the environment. On the other side, marketing shall also become a leverage to help society understand that making money while helping others or the environment, is not bad. In fact,  it is the only way to make a real sustainable progress towards a healthier environment and a prosper society. Through real cases Pablo will demonstrate how doing good and making money should never appear as two incompatible things, by contrary, they should necessarily be convergent. He will also provide the first key steps for marketing departments to become the driver of this big game changer.

Innovation Management

innovating where it really matters

Conferences and Workshops

We are all well aware of what digital transformation, artificial intelligence, internet-of-things, and many other “techy” phrases mean. Every time we talk about innovation, the first thing that comes to our minds is “technology”. But what if I told you that all this technological innovation is the equivalent of bringing mirrors to the XVI century indigenous in the Amazonas? Technological innovation is something we came accustomed to, not because we are “techies” but because the speed at which it happens made changes quotidian for most of us. This talk takes a daring approach at the way we plan and manage innovation by challengingly stating that technological innovation as such, does not exist anymore. Or at least, it is something we should not focus on as it will happen by default driven by the economy. Companies need to make new products, services, distribution and communication channels a standard ongoing mantra to stay ahead in the market. Where companies really need to focus is in two things: purpose and management models. This is where most organizations are lagging behind. Using a blend of history, humor, and real-world recent examples, Pablo will explore why and how companies need to not only change the way they do things but most importantly, give them a purpose and use new management models to achieve it profitably. The speech will define the guidelines to sketch the path towards a purposeful management models. Above all, this talk will enlighten the audience to reflect and manage in a different way.

Stakeholders Management

about mutual value creation

Conferences and Workshops

Brand awareness, reputation, and marketing intangibles in general, are not the only soft variables that generate real economic value for an organization. Sustainability programs, training, and stakeholder management do also create value for the business that needs to be measured. The way stakeholders behave, impact and are impacted by the organization is paramount for mutual value generation and companies’ success. Generating value for stakeholders is intrinsically difficult as different groups have different definitions for value. Value generation for the company starts with profitability. What is the right amount to invest in stakeholders’ management? How can we define what is value to each one of them? How can we measure the economic impact of stakeholders’ management in the organization? This talk takes a daring approach at the way we plan and manage stakeholders. Using a blend of history, humor, and real-world recent examples, Pablo will explore why and how companies need to not only change the way they interact with stakeholders, but most importantly, give them a purpose and value using management to achieve it profitably. The speech will define the guidelines to sketch the path towards a management model that can guarantee economic profitability while generating value for both, organization and stakeholders. Above all, this talk will enlighten the audience to reflect and manage in a different way that will make organizations more successful in their relations with society.