Iberian MICE Forum Conference, Cordoba - Spain
Two intensive days where we discussed how to measure the impact of meetings, incentives, conventions, and exhibits in the Spanish market. 95 companies gathered to listen and experience ROI Marketing live!
Interviewed by the President of the Event Managers Association of Spain, Cordoba - Spain
Sonia del Rio, President of the Event Managers Association (EMA) in Spain leading a fantastic interview where we discussed why it is necessary to measure the actual economic return of events
Workshop at the Catalunya Convention Bureau, Barcelona - Spain
At one of the most powerful regions in Spain, with 75 companies interested in delivering impact to the economy, the society and the environment. A great pleasure meeting and discussing with a big part of the economy of the country
American Marketing Association (AMA) Regional Conference at FIU, Miami - USA
A great day exchanging ideas and sharing experiences with young professionals (and soon to be) about marketing accountability and true impact.
Judging Florida International University Marketing Contest, Miami - USA
Great ideas and planning, in a very short period of time, from FIU students to present a marketing plan for a real company. Big effort, a bit of nerves, and above all, a fantastic job! Congratulations to the winners!
CX Day Conference, Lima - Peru
The top of the Peruvian Customer Experience professionals gathered to discuss how to make this part of marketing more efficient and accountable.
EXMA Bolivia, Santa Cruz - Bolivia
Probably the most relevant marketing event in any country in Latin America. More than 1,500 marketers together for a more impactful marketing. At this event I had the pleasure of sharing stage with Ken Segal, Ian Khan and Aric Dromi.
EXMA Colombia, Bogota - Colombia
The second largest event I ever spoke at. More than 6,000 people linked to the marketing industry. I had the honor of sharing stage with former President Barack Obama, Carlos Vives and Daniel Habif. Marketing from all points of views and very unusual perspectives made of this is memorable event.
eMerge Americas, Miami - USA
A tech forum where I had the opportunity of speaking about non-technological innovation. A very relevant approach to manage technological innovation as tool for a better world. I had the honor to meet and be co-speaker with Bill McDermott (former SAP, CEO)